whiteismycolour is the visual communication practice of designer and visual artist W.Fei Yin (born in Shanghai). Having studied at the Royal College of Art and Luca School of Arts with specialism in communication, her keen interest in cross disciplinary research in art and design enabled her to expand her practice in multidisciplinary arena. ©2009-2023 whiteismycolour. Please Contact me here for a chat, work or collaboration.






Logo, Graphic Branding
Little Fluffy. Shanghai






Graphic Branding, Print Design
IVY Restaurant. Hong Kong






Graphic Branding, Print Design
Pasha Turkish Restaurant. Shanghai






Artistic Research: Negative Space and Mapping
Digital Collage

Artistic Research: Negative Space and Mapping
Digital Print on Silk



Exhibition Visual Branding
CURAPROX. Switzerland


Print Design
AIM Architecture. Shanghai


Drawings
Baker & Spice. Shanghai




Typographic Identity, Print Design
Fortune Cookie Restaurant. Shanghai




Autobiography
Artistic Research Project: Mapping the Everydayness. Brussels



Mural Art
Vabane Italian Restaurant. Shanghai


Typographic Identity and Prints
Vabane Italian Restaurant. Shanghai

                         
Brand Expression, Photography Art Direction, Typographic Identity SoulBay Eco Resort. Zhejiang China



Graduate Diploma Poster
Royal College of Art

Typography Art Direction
Eland Architects. Denmark



Work Featured in Publications



Typographic Identity
AIM Architecture. Shanghai

Packaging Design, Typographic Identity
CURAPROX Baby. Switzerland




Print Design
Wagas. China


Logo, Typography
Pure Sieving. Shanghai

Invitation Card
JW Marriott Shanghai



Graphic Identity
JENJENLAMLAM. Hong Kong



Typographic Identity
Balance The Kindergarten. Shanghai




Print Design, Typography
Glasshouse. Shanghai


Logo, Typographic Identity and Prints
Husk Restaurant. Shanghai

Logo
Oyster Bay. Shanghai