whiteismycolour is the visual communication practice of designer and visual artist W.Fei Yin. Specializing in graphic and digital branding, creative and art direction, illustration, print matters. ©2009-2024 whiteismycolour. Please Contact me here for a chat, work or collaboration.
![](https://freight.cargo.site/t/original/i/82513083394b99c14f568dc018569a6c6cc513a2201efc7eda5f45faa5d6012a/LF06.jpg)
![](https://freight.cargo.site/t/original/i/07d5265a15590d16dbaeb005ba964b3756174946174228275b2fec28edc16fed/LF01_V.jpg)
![](https://freight.cargo.site/t/original/i/de01df41cba376996126a6165be72acbb06a11e46ea652e7956d77c4261e085b/LF08.jpg)
![](https://freight.cargo.site/t/original/i/b3c2f8c36c7f487e36ac7fdda617ffee44f26b3c6bda6e86de845394bec43998/LF03.jpg)
Logo, Graphic Branding
Little Fluffy. Shanghai
![](https://freight.cargo.site/t/original/i/dd25166842dab37bd381fb0aa9260306f89ab0063eb8078f0691d187bf474f64/new1.jpg)
![](https://freight.cargo.site/t/original/i/60ab7e567c9289fbf0ca91fb283fc7ada506836de9e37270bebc830f1adfeee4/new4.jpg)
![](https://freight.cargo.site/t/original/i/fcb483405c2646a15d35c03e2139c4e7ec5ef244cad52a0061b39414f5b13871/new2.jpg)
![](https://freight.cargo.site/t/original/i/88c64fa0014a3c151c9f4865b86b6f1a8b357debd01c4a14670dfb6e6052512c/new6.jpg)
![](https://freight.cargo.site/t/original/i/03c499b99c78a39b556060da2562dc5f0ea72e8accdd6c50fc6da3a05ac0542c/new7.jpg)
![](https://freight.cargo.site/t/original/i/73a03479fafe7e3b55d616dc3a3ffdede11431c1fe31cef444a3e66b1bffdfe0/new8.jpg)
![](https://freight.cargo.site/t/original/i/07fdcbb0f5e32ee7760f05ed080074ef38efbac86ecd6766cdb1354beca71385/new5.jpg)
Graphic Branding, Print Design
IVY Restaurant. Hong Kong
IVY Restaurant. Hong Kong
![](https://freight.cargo.site/t/original/i/7452e4f0b739ba607ffc6b5be2564d37f4ce6d1dcd94edcf9d1bf9ee9c2cdc04/01-homep.jpg)
![](https://freight.cargo.site/t/original/i/c22eadafa815be0cc784d153a7807b54438861b01ebc6987d17af369d687e9a1/02.jpg)
![](https://freight.cargo.site/t/original/i/9699b4f85ef580903d65ed7dba26d51d576667c6c4e61db5232acc6060bbb809/03.jpg)
![](https://freight.cargo.site/t/original/i/d756ae6fa05632580b362c3f6f6dee6b1596cb31a340426b7295c47f4ff4b403/combine-menu.jpg)
![](https://freight.cargo.site/t/original/i/712d093ed388f4dae4b12cf32c34ebd0da286c18a6e8a9c0104bdc422bfe1ae5/interior-combine.jpg)
Graphic Branding, Print Design
Pasha Turkish Restaurant. Shanghai
![](https://freight.cargo.site/t/original/i/1415acf3ede0a2632a762d3a174b7453aa78e2d9d22b31614146a8ddb99c7719/collage2.jpg)
Artistic Research: Negative Space and Mapping
Digital Collage
![](https://freight.cargo.site/t/original/i/ef954dcbe0c34104aba843f66c678d10789d370b9158b23e3dcd5c6251ea9ed8/scarf1_s.png)
Artistic Research: Negative Space and Mapping
Digital Print on Silk
Digital Print on Silk
![](https://freight.cargo.site/t/original/i/0f9c777f2989bf0a5724c406b973aff791a05c6a531b782d9338d6816ef6da9e/C_Exhibition2.jpg)
![](https://freight.cargo.site/t/original/i/34d0a7dfa5074d50655f53680c732d738f0c8160e0565249f628b45ea6f01028/C_Exhibition1.jpg)
Exhibition Visual Branding
CURAPROX. Switzerland
CURAPROX. Switzerland
![](https://freight.cargo.site/t/original/i/f5b91a72d40f2f5b4754ba72e84e0ae23fb36e1c18d4ef70be6d7d93c627c3fc/AIM-PRINTS2.jpg)
![](https://freight.cargo.site/t/original/i/f84383fe6005ec54efcd286312f1c8c1ffce42f253293aee70973a937ab1a376/AIM-PRINTS1.jpg)
Print Design
AIM Architecture. Shanghai
![](https://freight.cargo.site/t/original/i/ae177550e0e1ba2708f779b78e60076847be485f3d04c120563256275f05a547/B-S-Anfu.jpg)
Drawings
Baker & Spice. Shanghai
Baker & Spice. Shanghai
![](https://freight.cargo.site/t/original/i/1252d1646ff74e989115ca81a8ed4f5f67a050961e01d28c3992e15296f137db/landing1-new.jpg)
![](https://freight.cargo.site/t/original/i/b0b3cd3e4b9af3720ce17001c382bd326ea75fb0d757f28b31d362c50458b4b8/menu-closeup2.jpg)
![](https://freight.cargo.site/t/original/i/c7d8206a172c71dd5dc9126a618e2264f7822ee105ddb911f1bf5cdf3295c9d6/menu.jpg)
![](https://freight.cargo.site/t/original/i/a71ccca36be6f5b9c86ebdadae961ffeb8177c5562789b802f317af15d5eb583/menu-card.jpg)
![](https://freight.cargo.site/t/original/i/b9b929318e17741611f231116d8955d088a5a12f80916bfe64cbf61da6d3179e/menu-page4.jpg)
![](https://freight.cargo.site/t/original/i/4723d58aa8db96c573fd0d3b574fa9e3e369dfd491e6a0e584f4b98fff84d22c/commentcard.jpg)
![](https://freight.cargo.site/t/original/i/5f9750b08ebd3e110b88571111acb0ac22f03dc8799cd9bf79ca5d9f1d42ff63/menu-closeup1.jpg)
Typographic Identity, Print Design
Fortune Cookie Restaurant. Shanghai
Fortune Cookie Restaurant. Shanghai
![](https://freight.cargo.site/t/original/i/d2b9c26b836e483ec6070d15573125c0d3c42ffab64a5eccbef03c1bdd482a23/Receipts-Poster.jpg)
![](https://freight.cargo.site/t/original/i/0e25e2638931478cb8afb032ef48543e8c8ed6b7383177db4283cb41c10784db/Mapping1.jpg)
Autobiography
Artistic Research Project: Mapping the Everydayness. Brussels
![](https://freight.cargo.site/t/original/i/b324f6cc5a82deb99d6b2feac06fd896447f6bd74014f9e5949932e037624e29/intro_resized-small.jpg)
![](https://freight.cargo.site/t/original/i/111a8e20496655501a473a7454588bc0b7b461f8e48ab7a34554647fc2dd82be/introwallart.jpg)
Mural Art
Vabane Italian Restaurant. Shanghai
![](https://freight.cargo.site/t/original/i/9ef91a5d1f7483a3c8727e5c144dccbcf2e64f10bbf7d8ccb65bef01dbb490bc/2.jpg)
![](https://freight.cargo.site/t/original/i/06d4e7d8ce8214eb13bde73e172a393a73e965313b8f57f915ae4353571f2d45/1.jpg)
![](https://freight.cargo.site/t/original/i/9d09f8dc56f08dda694de9036ed439e04e39e00f7254878af29144024d2af5f0/3.jpg)
![](https://freight.cargo.site/t/original/i/67d5c2a2e9e8fa97064e4cb3bd7ebbcd181bd9e6ebb7d8afed5e8877882085a5/4.jpg)
![](https://freight.cargo.site/t/original/i/c907a2dc52fcce97beb12f06e72eb30f68fb6e3f9b70ef1d8ca831a8d42fa9d9/6.jpg)
![](https://freight.cargo.site/t/original/i/75de2da6fc49d11cd31a296f898f9a21540ba2e02444784e550edeb106bbbf69/5.jpg)
Typographic Identity and Prints
Vabane Italian Restaurant. Shanghai
Vabane Italian Restaurant. Shanghai
![](https://freight.cargo.site/t/original/i/8013f8ff0b2da1a7e0d4f4bfe428569d08ac7a9f5ea2c65c33067d898b878870/new1.jpg)
![](https://freight.cargo.site/t/original/i/ca7dff7bc02e6966a5e43a16cf188b1953acfff9ac2c6d6fddf913ad16089b3a/new4.jpg)
![](https://freight.cargo.site/t/original/i/cf0cf419c32e5f87aed6b466db67ec9e00b4e636dedc750f3a3fb2d2cfd996c1/new3.jpg)
![](https://freight.cargo.site/t/original/i/66ac5164ad3083411e191e098d606817ac19ba24ef3bbf6761e12fce28b9d7be/new2.jpg)
![](https://freight.cargo.site/t/original/i/99a570ab1e412d9aa79d4a1dcba5c7f11ec846eda61d287a7db73358d25c917c/dipsaucemockup_home.jpg)
![](https://freight.cargo.site/t/original/i/5f3524d58ecb199d1d45cf71b20effb962bb1ffafc3703a9653d11ba79aa8854/Thunderbolt-mockup-copy.jpg)
![](https://freight.cargo.site/t/original/i/79b66b8832e362dfa4062ee84d9d4d683415b87dc1add1b4d8e298d1fbb4b687/CartoonMockup.jpg)
Graduate Diploma Poster
Royal College of Art
![](https://freight.cargo.site/t/original/i/374a739bfbbef2204f72f5bb18b689509d177ad8c0624a2843d446fab111cd01/EA-Home.jpg)
Typography Art Direction
Eland Architects. Denmark
Work Featured in Publications
Eland Architects. Denmark
![](https://freight.cargo.site/t/original/i/c9cce44ff162b27f653c8a1fd6d92ea5f370198fa052fcc0c4da7434a20cdcc4/press-new_5.jpg)
![](https://freight.cargo.site/t/original/i/493439e240e68e56af260bda7cc6ffe428faa5ac783e129dd7dfb5c8958477c5/press-new_4.jpg)
![](https://freight.cargo.site/t/original/i/4457a3672ca1fe364d034bafab4df20794f476a15b613c4cffeffef3e0077540/press-new_3.jpg)
![](https://freight.cargo.site/t/original/i/4d1edfdca7f5665d5f41291a7c910879378ee2bd69439c2f6af285897e400fdb/press-new_1.jpg)
Work Featured in Publications
![](https://freight.cargo.site/t/original/i/8cfd26906f0a9da0750671453a5f3ceaebbba61cf88ea920105c90717d5bdee2/AIM4.jpg)
Typographic Identity
AIM Architecture. Shanghai
AIM Architecture. Shanghai
![](https://freight.cargo.site/t/original/i/4805774e849f3930e9ba9e8d52f69ec1e26f61ff1aa6b6d8bf75a89951b3ba19/groupediting.jpg)
![](https://freight.cargo.site/t/original/i/5feb3f5aff07ecf5c069ee78e2ac8d9e677d90a57fee793e033409cab3994c0b/008.jpg)
Packaging Design, Typographic Identity
CURAPROX Baby. Switzerland
![](https://freight.cargo.site/t/original/i/5833203bfaabe68c27a2146bf7d5e6653371850d3f0d1d7b275467cc245b0bee/IMG_8916.jpg)
![](https://freight.cargo.site/t/original/i/92bfb1d37ae1a3c57adb5f5d21abc754b734fe23c045e5424f3bef4242abcfd6/02.jpg)
Print Design
Wagas. China
Wagas. China
![](https://freight.cargo.site/t/original/i/ddaa4f3d341ea99154825d3f1452d7719768a19a558fd9cd83b66ced31774b71/LANDING-PS.jpg)
Logo, Typography
Pure Sieving. Shanghai
![](https://freight.cargo.site/t/original/i/099cb9e238ba3fc45b1cea8c8ab53c3a3ce3ac0817f7b583297d65b24595a579/01.jpg)
![](https://freight.cargo.site/t/original/i/6c84f2d72803f3336a72655a26d5010a53490ed4648a92e0bb22457d6c6e7969/02.jpg)
Invitation Card
JW Marriott Shanghai
JW Marriott Shanghai
![](https://freight.cargo.site/t/original/i/c970ef344949266d40d2e545b88f71e3957c46e6520c715695746d6d3d653d5f/jjll-home2.jpg)
Graphic Identity
JENJENLAMLAM. Hong Kong
JENJENLAMLAM. Hong Kong
![](https://freight.cargo.site/t/original/i/95c1e6a03f116e7665190619062bc7a7627a47ebe262c0b24828c3ee434d7182/landing3.jpg)
Typographic Identity
Balance The Kindergarten. Shanghai
Balance The Kindergarten. Shanghai
![](https://freight.cargo.site/t/original/i/f10529c33ddcd7eb3e083f05ee58af1bd41f6abe8d1b4af37a28ac1a790f3e53/GH-LANDING1.jpg)
![](https://freight.cargo.site/t/original/i/fabe88571e73cdfa1c653db3a3709789f8476821fd63c44ecdbf7b6e9ae552fc/new1.jpg)
![](https://freight.cargo.site/t/original/i/d0cf56b64cb4bea0c114b3db1dfbd5e4e7b51de836e7424a1c54ea4fdb799af4/new2.jpg)
Print Design, Typography
Glasshouse. Shanghai
![](https://freight.cargo.site/t/original/i/6003c38678fe4f5c7af442c1e490cef029ba714c9d99b3dfade79e1eac7feb6e/HUSK6.jpg)
![](https://freight.cargo.site/t/original/i/18a251f7efa1a0db934b9ab1fb5ebcde9831a31eeccb1065e8b536acaf683ce4/HUSK2.jpg)
![](https://freight.cargo.site/t/original/i/b3608dd4d2f14fafa0df787cded0507bc95184a436cb1cd71049f30219a13a29/HUSK3.jpg)
![](https://freight.cargo.site/t/original/i/f6e2e2b77fc567e6ce623048f8dacc497e815f8432a59b4aca54552af629f58f/HUSK5.jpg)
![](https://freight.cargo.site/t/original/i/1378a3cc1fbd489d8231ddca550587897f2a44788f16eee4862c47283da8bfb5/HUSK1.jpg)
![](https://freight.cargo.site/t/original/i/29fe61aeeb43f42047266406e265df13da07690fe814f9d7be5b21b28c6da406/HUSK4.jpg)
Logo, Typographic Identity and Prints
Husk Restaurant. Shanghai
Husk Restaurant. Shanghai
![](https://freight.cargo.site/t/original/i/b30544e11e35ab9d381bfad116f80b4203d67253202f0930f4700fd7d0267f10/_YU_6384.jpg)
Logo
Oyster Bay. Shanghai
Oyster Bay. Shanghai