whiteismycolour is the visual communication practice of designer and visual artist W.Fei Yin (born in Shanghai). Having studied at the Royal College of Art and Luca School of Arts with specialism in communication, her keen interest in cross disciplinary research in art and design enabled her to expand her practice in multidisciplinary arena. ©2009-2023 whiteismycolour. Please Contact me here for a chat, work or collaboration.

Logo, Graphic Branding
Little Fluffy. Shanghai

Graphic Branding, Print Design
IVY Restaurant. Hong Kong

Graphic Branding, Print Design
Pasha Turkish Restaurant. Shanghai

Artistic Research: Negative Space and Mapping
Digital Collage

Artistic Research: Negative Space and Mapping
Digital Print on Silk

Exhibition Visual Branding
CURAPROX. Switzerland

Print Design
AIM Architecture. Shanghai

Baker & Spice. Shanghai

Typographic Identity, Print Design
Fortune Cookie Restaurant. Shanghai

Artistic Research Project: Mapping the Everydayness. Brussels

Mural Art
Vabane Italian Restaurant. Shanghai

Typographic Identity and Prints
Vabane Italian Restaurant. Shanghai

Brand Expression, Photography Art Direction, Typographic Identity SoulBay Eco Resort. Zhejiang China

Graduate Diploma Poster
Royal College of Art

Typography Art Direction
Eland Architects. Denmark

Work Featured in Publications

Typographic Identity
AIM Architecture. Shanghai

Packaging Design, Typographic Identity
CURAPROX Baby. Switzerland

Print Design
Wagas. China

Logo, Typography
Pure Sieving. Shanghai

Invitation Card
JW Marriott Shanghai

Graphic Identity

Typographic Identity
Balance The Kindergarten. Shanghai

Print Design, Typography
Glasshouse. Shanghai

Logo, Typographic Identity and Prints
Husk Restaurant. Shanghai

Oyster Bay. Shanghai